purity salmon - as nature intended

As pure as it gets. Our premium brand of carefully selected salmon, fully traceable, sustainable and without additives.

as pure as it gets

We have developed the unique Purity specification in close collaboration with our supplier from Norway.

The non-negotiable principles behind the Purity concept are:

Farmed at low density
High traceability
High sustainability
Environmental focus

Raised by our trusted partner

Purity Salmon is raised by our impassioned and progressive Norwegian farmer, who are caring for the environment and constantly follow the impact of the salmon farming.

The farmer want to create value locally and to help develop the society they are a part of. Therefore they reinvest their profits locally to develop their business and create more jobs.

Quality from day one

How we make Purity Salmon stand out

passport

Every Purity Salmon ”carries” a passport making it possible to trace the fish all the way from supplier to end consumer.

low density

Purity Salmon is farmed at low density, below 20 kg per m3. Conventional bred salmon is farmed at 25 kg per m3.

Selected

We have carefully selected Vega Purity Salmon farmers, and we audit them on a frequent basis.

Healthy by nature

All Purity Salmon products have been handled, hand-cut and smoked with care at our modern facilities in Handewitt, Germany. And always under highly controlled and top hygienic conditions.

From nature’s generous hand, Purity Salmon is rich in Omega-3, protein and vitamin D.