as pure as it gets
We have developed the unique Purity specification in close collaboration with our supplier from Norway.
The non-negotiable principles behind the Purity concept are:
- Farmed at low density
- High traceability
- High sustainability
- Environmental focus
Raised by our trusted partner
Purity Salmon is raised by our impassioned and progressive Norwegian farmer, who are caring for the environment and constantly follow the impact of the salmon farming.
The farmer want to create value locally and to help develop the society they are a part of. Therefore they reinvest their profits locally to develop their business and create more jobs.